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Distillery in Bristol was heavily criticized after began to produce 75-degree vodka called “Beginner”.
The company Bristol Dry Gin apologized, saying he picked a bad time for the release of vodka, reports the BBC writes with reference to .
“The rookie”, according to British authorities, was poisoned ex-GRU Colonel Sergei Skripal and his daughter Julia.
In late June, the same substance that poisoned man and a woman. The woman later died, and the man regained consciousness.
Bristol Dry Gin said that vodka is a “Newbie” was produced in limited quantities, and its production will be stopped.
The company says that the recipe of this vodka was developed quite a long time. Its advertising slogan was the phrase “what a joke”.
The name “Newbie” vodka received after Sergey and Yulia Skrobala was discharged from the hospital.
In a statement the company said that this vodka was to “improve mood and reduce stress levels, and not to offend.”
According to company representatives, customers reacted to the new vodka is very positive.
However, on the page of the Bristol Dry Gin on Facebook there was a lot of negative comments.
“I’m sorry, but I think it’s very tactless of you to give alcohol such a name. This is a serious situation,” writes David Gilroy.
Peter Hooper wrote: “Very insensitive. Not the innocent woman died, the man is in critical condition in the hospital. I think you should reconsider your advertising strategy.”